What is Labubu?

Labubu is an elf character recognisable for several notable features: the pointy ears, the sharp teeth that protrude from its mouth, small stature, and mischievous smile. Labubu is part of a group of creatures called The Monsters, a group of characters inspired by Nordic fairy tales. The character is featured in several items sold by Pop Mart, a Chinese toy company.

What is it based on?

Labubu is based on Nordic mythology. Its creator was inspired by the fairy tales of Europe and created Labubu along with the other Monsters first as characters in a children’s book.

Why is it so famous?

It’s not easy to pinpoint the reason as to what drew fans to the furry monster but Labubu became the most popular of all the Monster characters. It became even more popular when Blackpink’s Lisa posted that she has one of her own on social media.